How are keywords matched?

[wardloockx]

Hi,

This is not a real issue, but since the helpdesk is not able to give a technical and detailed answer, I hope to find answers here.

If you set keywords on a campaign. How are these keywords matched? What is the source for keywords matching? Is this a parameter supplied by the publisher (video title)?

I just want to know how accurate this keyword targeting is.

For example:
If exoclick is matching the keyword ebony girls. The visitor is watching something totally different (none ebony related), but there is a related video on the page containing the word ebony. Do you guys show up the ad or not?

Thanks for your time!

[cian-exads]

Hi @wardloockx, there are currently 2 ways in which keywords at matched.

1. We have an extensive list of keywords for each category and subcategory in our database. The zones in which the campaign might show have these categories / subcategories assigned. The specified campaign keywords are matched with these.
2. We parse the whole URL to get a list of possible keywords for the requested page.

I hope this answer helps your understanding. Apologies in the delay getting a response for this issue.