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+---
+title: "From Research to Production"
+date: 2022-12-27T00:00:00+02:00
+draft: true
+tags: ["startup", "research"]
+categories: ["startup"]
+cover:
+  image: "images/emil_2_opt.jpeg"
+  alt: "Thinking of my past startup experiences"
+  caption: "Me reflecting on my mistakes"
+  relative: false
+---
+
+## Intro
+- Why can it be important with big bets in software
+  - If you achieve to create something that is hard it is defensible 
+  - Solving valuable problems in a non-incremental way
+
+- Speak about my experience in the subject
+
+
+If you are in the context of a small company where innovative technology is your core, a research approach could be the right way to innovate for you. Big bets can change the world; and as a tech innovator you probably have this one problem that if you solve it really well things would vastly improve for your company. This non-incremental way of solving problems is not typically what I read about in modern tech-startup-books, but I have found success in pursuing large innovation and I'd like to share my experience on the subject. 
+
+## Why am I relevant for this? 
+- Short story about me. 
+
+
+## Phases:
+- Start with the end ind mind
+
+- Idea phase
+- Validation
+- PoC
+- MVP
+
+
+## Principles
+- Focus at the core, leverage synergies of innovation 
+- Work with smart people, and let them do their thing
+- Validate fast and start small 
+- Don't pay too much in sunk-cost 
+- It is not a project, it's a portfolio
+
+
+## Working with students
+- What students are great at
+- .. and not so great at
+- When to work with students 
+- My process
+
+## Build with end-users in mind (and talk a lot to them!)
+- Pitching as a researcher
+- Learning from experts
+- Show things you are ashamed of 
+
+
+
+## Core message; the one takeaway
+- Start with the end user, and understand their needs! 
+- It is a portfolio of bets, how do they inter-play and what is your core? 
+- Build a team of passionate and creative people, with the ability to communicate their thoughts.