Push Button Analytics

A powerful dashboard for managing Google Tag Manager (GTM) and Google Analytics 4 (GA4) implementations with best practices and automated configurations.

Features

🎯 Account & Property Management

• Create and manage GTM containers and GA4 properties
• Support for both client-side and server-side GTM containers
• Automated property configuration based on best practices
• Integration with Stape.io for server-side container management

📊 Analytics Configuration

• GA4 property setup with recommended events and parameters
• Automatic audience configuration for common use cases
• Push audiences directly to advertising platforms
• Enhanced measurement features configuration

🏷️ Tag Management

• Client-side and server-side container support
• First-party data collection setup
• Automated tag configuration for common use cases
• Integration with existing GA4 measurement IDs

🔍 Audit & Optimization

• Configuration grading system (A-F) based on Google's best practices
• Detailed improvement suggestions with implementation options
• Real-time configuration updates
• Comprehensive audit reports

🔄 Data Integration

• Offline conversion data import
• CRM data integration
• First-party data management
• BigQuery connection support

🔒 Privacy & Security

• Consent management implementation
• Server-side tracking setup
• First-party domain configuration
• Privacy-focused data collection

Use Cases

1. Implementation Audit

• Evaluate existing GTM and GA4 configurations
• Identify gaps in tracking implementation
• Get actionable improvement recommendations
• Track implementation quality over time

2. New Property Setup

• Quick setup of new GTM containers and GA4 properties
• Automated configuration based on best practices
• Server-side tracking implementation
• First-party data collection setup

3. Data Integration

• Connect offline conversion data
• Integrate CRM information
• Manage first-party data collection
• Set up BigQuery exports

4. Privacy Compliance

• Implement consent management
• Configure server-side tracking
• Set up first-party domains
• Manage data retention settings

5. Tag Management

• Deploy and manage tracking tags
• Configure conversion tracking
• Set up enhanced measurement
• Manage multiple containers

Getting Started

1. Clone the repository
2. Install dependencies:

   npm install

3. Start the development server:

   npm run dev

Configuration

Google Analytics 4

• Supports multiple GA4 properties
• Automated event configuration
• Custom audience creation
• Enhanced measurement setup

Google Tag Manager

• Client-side container support
• Server-side container support
• Stape.io integration
• First-party domain configuration

Best Practices

The tool implements Google's recommended best practices for:

• Event tracking
• Enhanced measurement
• Server-side tracking
• Privacy compliance
• Data quality
• Tag management

Contributing

We welcome contributions! Please see our Contributing Guidelines for details.

License

This project is licensed under the MIT License - see the LICENSE file for details.

Support

For support, please open an issue in the GitHub repository or contact our support team.

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Built with ❤️ by the Push Button Analytics team