Analyzed cross-regional marketing data to optimize telecommunications campaign performance and ROI.
End-to-end data analyst focused e-commerce analytics project analyzing the impact of AI Search and Zero-Click behavior on conversion, revenue, and funnel performance using SQL, Python, and Tableau.
Trial activation analysis for a 30-day SaaS trial — behavioural event data, conversion driver analysis, dbt SQL models, and an interactive analytics dashboard. Built for the Splendor Analytics Data Analyst Challenge.
Marketing Funnel & Conversion Performance Analysis using Python, Pandas, and Matplotlib
E-commerce product analytics case study using DuckDB SQL and Python to analyze funnel leakage, conversion, retention, and cart abandonment.
Product funnel analysis for Metrocar ride-sharing app.
План A/B-тестування для щотижневої конверсії підписок у мобільному додатку з використанням MDE, розрахунку розміру вибірки та фреймворку прийняття рішень.
Marketing funnel and lead conversion analysis using the Bank Marketing Dataset. Includes conversion insights, drop-off analysis, and channel performance evaluation.
End-to-end customer funnel and revenue leakage analysis using SQL and Python
SQL analysis of free trial conversion metrics, regional performance, and revenue impact across a 1-month subscription product.
Marketing funnel and conversion performance analysis using the UCI Bank Marketing Campaign Dataset. Includes funnel drop-off analysis, channel performance, dashboard visuals, and actionable growth recommendations.
E-commerce analytics dashboard for reviewing conversion flow, product signals, and customer behavior.
Marketing Funnel & Conversion Analytics Dashboard using Python and Power BI. Analyzed customer conversion journeys, funnel performance, campaign outcomes, and marketing KPIs through data cleaning, preprocessing, and interactive dashboard visualization.
Trial Activation & Conversion Analysis a workforce management platform covering scheduling
End-to-end data analytics project analyzing 120+ marketing campaigns across Google, Facebook, Instagram, LinkedIn, Email & YouTube. Includes data cleaning, EDA, ROI analysis, conversion funnel analysis, and an interactive web dashboard (Chart.js) deployed on GitHub Pages.
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